Solving creative problems in all sorts of strange ways
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The matriarchs

Carefree Presents: The Matriarchs

Tampons. Periods. Sex. Liners. They’re all about one thing: vaginas. So we reached out to the overlooked experts. Not doctors or young models, like in most tampon campaigns, but real women who have owned and operated their vaginas for years.

If you enjoy sassy old ladies joking about their vaginas, you should watch the long form video we launched the campaign with: