Solving creative problems in all sorts of strange ways
Solving creative problems in all sorts of strange ways
Matilda Bay hazy lager
Hello this is an example.
Four lagers dominate the market in Australia. And each has an army of passionate fans. When Matilda Bay released its new Hazy Lager, we knew they couldn’t compete. So, we didn’t. Instead, we put our entire production budget into making epic prizes for other beers and gave them away when ever someone ordered ours.
